Two of Australia’s most iconic brands, from two separate artistic realms, have joined forces in an innovative partnership to create an Australian first. Art Series Hotels will play host to exclusive performances by artists from Australia’s largest and most successful independent music and entertainment group, Mushroom.
In keeping with a new era of creative rebranding and direction for both the Mushroom Group, and for Art Series Hotels, the partnership will bring intimate in-room acoustic sessions to The Cullen, The Olsen and The Blackman. The initiative couldn’t be more perfectly timed as Art Series Hotels releases a series of fresh brand imagery entitled ‘Find Your Inner Muse’ –marking the next step in the award-winning hotels’ visual narrative.
Using Melbourne’s most inspiring hotel, The Olsen, for gig number one with alternative rock band, The Reubens, the Mushroom Group will host a series of in-room sessions at one of the three Art Series Hotels in Melbourne. Essentially a ‘live lounge’, the footage captured will be viewable on the new mushroom website and across all of Art Series Hotels’ digital platforms.
Communications Manager at Art Series Hotels, Beckie Mitchell, Says “this is a truly unique partnership as both Art Series Hotels and Mushroom Group offer distinctively creative propositions. Music and art go hand-in-hand and the artists that Mushroom represents are perfectly in line with the collective energy and creativity of our art hotels”.
Celebrating 40 years in the entertainment business, the next twelve months will see the Mushroom Group giving back to the fans that have helped make it the major powerhouse that it is today. Providing more and more exclusive content and exciting initiatives, The Art Series Hotels in-room performances are the ideal platform in which to help reconnect Mushroom with both new and past generations of music fans.
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